Interesting teasers for internet articles (Webinar in English)

A good teaser sparks the reader’s curiosity about the corresponding article on the internet. You can achieve this with a few tricks. In our 90-minute webinar, we’ll show you how to make a lead so compelling that readers feel the urge to keep reading – with examples and a practical exercise.

This is for you if you are

An editor, a freelance journalist, a trainee or an employee in public relations and corporate communications who writes in English.

These are the skills you already have

You have mastered the basics of journalistic writing.

This is what you can expect

Length: 1.5 hours

6 to 7.30 pm

•        Introduction: What is a good teaser? What scares off readers?
•        Lead and headline in combination: How they work together
•        How to write a vivid and interesting lead
•        AI support for teaser: these prompts are helpful
•        Exercise and discussion: writing a teaser

This is what you need

•        Computer or laptop with webcam and microphone (Mac or Windows)
•        Headset (not necessary but recommended)

       You will receive a link with necessary instructions to easily participate in the webinar

This is what you will master after attending the webinar

You know what is important when writing a lead for a website, and you will have the tools to phrase it.