Perfect headlines for internet articles (Webinar in English)

Do you want your articles on the internet to be read? In that case, you need to write headlines that attract readers rather than drive them away. In our 90-minute webinar, we’ll show you what makes an online headline interesting – with examples and a practical exercise.

This is for you if you are

An editor, a freelance journalist, a trainee or an employee in public relations and corporate communications who writes in English.

These are the skills you already have

You have mastered the basics of journalistic writing.

This is what you can expect

Length: 1.5 hours

6 to 7.30 pm

       Introduction: What is a good headline? What scares off readers?

       Style and tone of the headline

       Factual versus creative style

       Keywords for Google: How to find and where to put them

       AI support for headlines: these prompts are helpful

       Exercise and discussion: writing a headline

This is what you need

       Computer or laptop with webcam and microphone (Mac or Windows)

       Headset (not necessary but recommended)

       You will receive a link with necessary instructions to easily participate in the webinar

This is what you will master after attending the webinar

You know what is important when writing a headline, and you will have the tools to phrase it.